DieHard

Americans have trusted Diehard® to deliver exceptional performance and reliable

products for over 50 years. Since its inception,  DieHard® has been at the forefront of innovation. The core of the brand’s legacy is unrivaled performance in automotive batteries, which revolutionized the industry. 

Then in 1975,  DieHard® footwear was launched with the hard working customer in mind. DieHard® is growing to deliver products that reach new frontiers while still delivering the ultimate performance and dependable power customers have relied on since 1967.